Small businesses rarely have the time to spend on perfecting their new website. Here are best-practice tips that will help you maximise your small business website and ensure that you’re getting results.
Include different forms of media
When you’re a small, local business, your main point of difference is your personality. Use various forms of media in your website content to display your services and strengths and to create a connection with visitors. Focus on video to engage visitors such as instructional videos or testimonials from happy customers.
Feature your phone number and email prominently
Make it easy for visitors to get in contact by placing your phone number and email address in your website header, footer and sidebar.
Publish quality content
You don’t need to be a media company to be successful online, but as a small business it helps you to stand-out from competitors if you keep an active online presence. Commit to posting at least one new blog post a month, but try to post two if you can. This will give visitors a reason to return to your website and is especially good for ranking your website in the search engines.
Include clear Calls-to-Action
The core purpose of a small business website is to acquire sales and or new customers. Ensure that your website gives a clear indication of what you want your visitors to do. Do you want them to buy something? Ask them. Want them to contact you? Show them where they can do it. Use clear copy and buttons to point visitors in the direction that you want them to go. This will ensure that your website is delivering maximum results.
It can be challenging to get everything right with your website project. Magicdust small business websites have over 4,000 small business clients so you can be sure that you’re working with a quality website provider. Call them today of 1300 309 379 for a free quote.
